Discover Your Ideal Customer Challenges for Your Microschool

How to Discover Your Ideal Customer Challenges To Attract The Right Families Into Your Program

Have you decided who you want to serve and what educational model you want use yet? If so, send me a DM on Instagram to let me know so I can celebrate this momental victory on your journey.

If you haven’t yet, not a problem. Here’s a few models or niches you might want to consider:

A microschool
Homeschool Hybrid
Enrichment Classes
Tutoring business
Homeschool parent coaching
Learning pod
Montessori
STEAM based
Nature based
And so much more

Once you decide who you want to serve; then you’re ready for the next step. Which is… discover the future families OR your ideal customer avatar’s (ICA) hot buttons.

The Better You Know Your Ideal Customer Challenges, The Better Experience You Can Create.

So, what do I mean by discover your ideal customer avatar’s hot buttons?

The better you know your audience, the better experience you can create. You’ve got to get into the minds of your people.

In other words, You and I, we’ve got to get to know the families we will be serving on a more intimate level. The question is, how do we go about doing that?

You will want to really dig into the types of problems your families and/or children face. Because if you can get real intimate with the problems and challenges they face; it will be a whole lot easier to attract those families into your microschool or homeschooling business.

Who is your Ideal Customer Avatar?

So who is your ideal customer avatar? Here are a few statements or questions to help you starting determining the EXACT family who will want your microschool or homeschooling business services.

Give the parent, family, or child a name.
What is their age(s)?
Job or position?
Location: Where do they live?
Education: elementary, secondary, college, bachelor’s, masters, doctorate etc.
Who is in their family?
What salary range do they make?
Identify their needs?
What are their struggles or challenges?
What are the things they LOVE?

So grab your favorite notebook, pen, or google doc and start writing the answers to these questions. Be specific. Start picturing who they are, how they operate, and what they want.

As you create your unique brand and secret sauce, you can use these struggles and challenges to attract the right families into your microschool or homeschooling business.

Discover the 2 Main Types of Problems Your Parents or Children Have.

Let’s talk a little bit deeper about your ideal customer avatar’s struggles or challenges. Because this is such an important part of puzzle in creating any business as a teacher and making what you are worth.

Knowing what problems you can SOLVE for your families is the secret sauce to creating a sustainable microschool or homeschooling business. Whether that be online or in-person. You can’t just create something that you’re passionate about or something YOU love. Yes, that is part of it. But we also need to determine a PROBLEM that your community or the world needs that you can solve.

Now there are 2 main types of struggles or challenges your future families are facing.

NUMBER #1: Surface Challenges (EXTERNAL)

These problems are readily observable and are the first layer of issues that one might encounter, much like the surface of an object or situation. They’re the concrete challenges or pain points your ideal customer faces in the “real world.”

For example:

A business owner can’t find a software tool that meets their specific needs.
A parent struggles to find healthy snack options their kids will actually eat.

The thing with surface problems? They’re the ones people talk about. If you ask someone what’s bothering them, they’re likely to mention these first.

These are the types of things where people go to Google or YouTube looking for an answer to a specific problem.

Second Challenge Your Ideal Customer or Family is Facing.

NUMBER #2: Deep Challenges (INTERNAL)

These challenges dive beneath the surface or water: the internal struggles. These are the feelings, beliefs, fears, and desires connected to those external problems. They’re often more emotional, rooted in personal experiences, values, and mindset.

These deep challenges or internal problems are the whys behind the external ones. They’re what keeps your ideal customer up at night, even if they don’t voice them out loud.

For example:

The business owner feels overwhelmed and fears they’ll never be able to streamline their processes.
That parent feels guilty for not providing nutritious foods and worries about the long-term health effects on their children.

Now it’s time to do some research. Look for language that indicates the kinds of things that are keeping your families or children up at night – their pain points, problems, challenges and frustrations. Dig deeper and look behind what they are saying, as well.

Want even more free strategies and tips to start planning your microschool or homeschooling business?

Join our private All Things Are Possible Teacher Podcast: Microschool and Homeschooling Business Series. And hop into our Free Facebook Community called “Microschool & Homeschooling Business Dreamers.

Whether you’re a teacher or homeschooling parent thinking about starting your own microschool or homeschooling business OR you’ve already launched your program and you’re looking for extra strategies to grow your dream school, this exclusive podcast is for you.

Together, let’s re-imagine school, step out in faith, and give children an education they love and so deserve? Because families all over the world or in your community need you!

I want you to dream big, do what you love, wholeheartedly serve families and children, and live a life on your own terms.

In this Microschool and Homeschooling Business Podcast Series, I’m excited to share actionable strategies to help you start your dream school or program, one that is fulfilling, profitable and full of fun! Click here to join the private podcast.