I’m SO glad you’re here, especially if you’ve been thinking about starting a summer camp or tutoring program—or maybe you’re already planning one and now you’re staring at your budget like, “Okay, how do I actually price this thing so it makes money… without scaring parents off?”

Trust me, you are NOT alone. Pricing your summer program is one of the biggest stress points for teachers building their first offer. You’re probably thinking things like:

• “What if I charge too much and no one signs up?”
• “But I don’t want to undercharge and barely break even.”
• “Should I give sibling discounts? Early bird pricing? What’s fair?”

And underneath all of that is this fear of feeling salesy, greedy, or unqualified to run something parents would pay top dollar for.

Let’s pause right there. You are WORTHY of charging for your time, your talent, and your expertise. You’re not just offering babysitting—you are creating a safe, engaging, educational environment for kids over the summer. That is incredibly valuable, and it’s time we start pricing like it.

So today, we’re diving into pricing strategies that work for summer programs. We’re going to walk through how to calculate your costs, how to think like a business owner AND a parent, and how to confidently communicate your pricing without feeling weird about it. Sound good? Let’s go!

Are you ready? Let's get started.